The platform is rolling out a updated setting that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the service disclosed that it currently hosts in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread release. This shift coincides with a increase in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
Recent reports that nearly 10% of the quickest rising channels on another major platform exclusively feature content made by AI. A considerable share of this material is deemed “AI slop”, a term for poor-quality, factory-style content that is frequently absurd or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, including digital art to educational videos, and we aim to give people the power to increase or decrease of that, based on their own likes,” commented a spokesperson.
AI on the Platform
The service announced that there are currently 1.3bn videos on its service identified as made with AI. Overall, more than 100 million pieces of content are submitted to the app daily, making AI content a limited percentage of its complete catalog.
User Control Features
Members will be able to limit or boost the volume of artificial media they watch by using the content preference setting in the app and selecting “AI-generated content”. Further subjects that are already be adjusted under the tool encompass current affairs, style, beauty, and choreography.
Platform Guidelines
Its policies require creators to tag convincing artificially created content, and it bans harmful AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be removed under its terms of service.
Additionally, the platform will now add an AI-generated tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This action is aimed to help prevent users from trying to evade the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2m educational fund for experts and institutions to create educational content about using AI responsibly. This project will benefit non-profit groups focused on training programming and robotics.
Platform Protection
The video-sharing app has defended its content review process, following controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. The company is set to eliminate hundreds of positions in its content moderation division in its British office, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A senior executive explained that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most distressing content before it is viewed by staff. The company announced a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is making a difference process content quickly.”
